When you are going to launch your Blog / Brand or you want to start your own start-up, you want to make it unique and distinguished. Choosing a right domain name for your Brand takes a lot of thought and consideration. Your domain name is your identity on the internet. You want to make sure that the domain you choose not only fits your business, but is also easy to find, remember and promote.
But when you start searching names for your website you come to know that most of the cool and desired domain name are already taken and then how to choose the right domain that suits your brand & requirements.
Table Of Contents
- The Ultimate Guide To Choose The Right Domain Name For Your Brand
- 1. Choose Between Keyword Rich & Branded Domain Name
- 2. Choose A Domain Name That Is Short, Unique And Easy To Remember
- 4. Go For The .com Extension
- 5. Avoid Hyphens, Numbers & Characters in Domain Name
- 6. Avoid Copyright & Trademark Violation
- 7. Make Sure Social URLs Are Available For Your Selected Brand
- 8. Use Domain Name Generators :
- Conclusion :-
The Ultimate Guide To Choose The Right Domain Name For Your Brand
1. Choose Between Keyword Rich & Branded Domain Name
While choosing a right domain name For your brand the first thing you have to do is select whether you want a keyword rich domain or you want a Branded domain name , Here is an example to explain the difference between both.
- Keyword Rich Domain Name: HowToBlog.com
- Branded Domain Name: ShoutMeLoud.com
Both of the aforementioned websites are related to blogging. But one domain howtoblog contains “blog” thats why it is a keyword rich domain while the second one ShoutMeLoud.com is a unique, Branded domain name.
Keywords Rich Domain Name : As we have already mentioned that a keyword rich domain name contain the keyword in its name. The keyword rich domain name are categorized into two categories .
- Exact Match Domain: WatchMoviesOnlineForFree.com
- Partial Match Domain: MoviesBox.com
As you can see the first domain is WatchMoviesOnlineForFree.com, contains the whole keyword /term, thus its an exact match domain, However The second domain MoviesBox.com only contains one related term.
Now a days Exact Matched Domains aren’t in trends. Because they seems like spammy and are not trustworthy. The EMDs are now used for affiliate marketing purposes only. The Google already Applied An EMD Update for Search Engine Ranking. That is why EMDs Are hard to rank now. Here is what Matt Cutts Says about EMD Update :-
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.
— Matt Cutts (@mattcutts) September 28, 2012
On the other hand, Partial Match Domain (PMDs) are trendy. As it contains a related keyword, it’s easy to understand what’s the website about. And it’s not so complicated to make a Branded Domain from it.
Now let’s talk about Branded Domain Name.
Branded Domain Name : Branded Domain names are unique names that doesn’t have anything to do with keywords. For example, Labnol.org is a technology blog. The domain name doesn’t represent its niche. In fact, Labnol doesn’t have any meaning at all.
2. Choose A Domain Name That Is Short, Unique And Easy To Remember
To choose a right domain name For your brand ,The second thing you have to do is to choose a domain which is short, easy-to-type, and have a clear pronunciation. According to a research your brand will have better chances of success if your domain fulfill the above three criteria. Shorter and unique names are easy to remember while Complicated and lengthy domain names may be difficult for visitors to remember and type in.
Your domain length shouldn’t be more than 15 characters. Short & Unique domains are not only easier to remember, but they are also easier to promote across multiple mediums. Shorter domain names are also search-engine friendly. A shorter domain name can fit on business cards, letterhead, and bumper stickers much easier than a longer domain name.
www.TechnicalDroid.com Is Quite Easy to remember and type
4. Go For The .com Extension
there are so many different domain extensions are available such as .biz, .org, .cc, .tv, .asia, .site, .online etc. But If you want to choose a right domain name for your brand, then you should go with the .com domain because it is the most recognizable, most established, trustworthy and credible domain extension on the internet.
For Example , If you mention anybody about your brand name and you told them you have a website of same name. 80% of people will try to browse your site by typing BrandName.com. Hence you can understand the importance of a .com Extension. It could be the key to get or lose customers. Because People who aren’t tech savvy put their faith on .com extension rather than any other.
5. Avoid Hyphens, Numbers & Characters in Domain Name
while choosing a right domain name For your brand, You should never use hyphens, Numbers And other characters. These can be a sign of spam domains, which you do not want to be associated with. You don’t want to give the false impression to potential customers.
Hyphenated & Numbered domains are also prone to typing errors. If you select the hyphenated & Numbered Domain because your desired domain wasn’t available, then there is a great chances of your visitors ended up on your competitor’s site because they forget to add number/hyphen to your website’s name.
Tip : Keeps Your Brand Domain, Hyphen & Numbers Free
6. Avoid Copyright & Trademark Violation
Copyright and trademark violation can do severe damage to your blog. You may end up losing the domain name.Before choosing a right domain name For your brand, Research your name thoroughly to avoid customer confusion or, worst case scenario, legal issues. Before you finalize your decision, make sure you are not choosing a domain name that infringes on the competition by searching the trademark databases.
7. Make Sure Social URLs Are Available For Your Selected Brand
One of the essentials things to do while choosing a right domain name For your brand is to check that social media username are available.The Social URLs related to your brand like https://facebook.com/yourBrandName play a vital role in converting your domain into well recognized brand. It is quite essential to have a social username just like your brandname. So visitors can easily find your brand across various social media.
If you have a plan to give more attention on any particular social media site, it’s better to make sure that your desirable URL is available. You can use various tool like –
8. Use Domain Name Generators :
If you are having trouble trouble with finding a domain name that matches your brand, Then you can use various domain name generators. They specifically searches the available domain names related to the keywords you entered. Sometimes they can yield some good results, they also suggest you some related domains if your desired domain isn’t available
Some Common Domain Name Generators Are :
Those are some tips to choose a right domain for your brand. If you haven’t found the right domain name yet, relax and wait for other domains to expire, and when they do grab them as soon as you can.
If you have already found the domain name, congratulations for your Blog/Brand.
What do you think about the article, Do let us know by comments, Also if you have any Query/Suggestion You can ask from the comments too. We will try to help as much as we can